KVNO prepares for the future of radio
Published: Wednesday, November 28, 2012
Updated: Wednesday, November 28, 2012 11:11
KVNO (90.7 FM) is a traditional radio station that highlights the arts and classical music. While this programming will continue, they have also been investing time and resources into HD radio broadcast channels, including their newest HD3.
HD radio is a relatively new technology requiring a digital receiver to listen, but can be streamed online or via smartphone application TuneIn. UNO’s MavRadio is an HD signal hosted by KVNO, but the HD3 station will not be student-run.
“The future of radio broadcasting is Internet based,” said station manager Dana Buckingham. “Once Internet radio becomes dominant in automobiles, terrestrial only radio stations are in real trouble.”
NewsRadio 90.7 will be a BBC feed of news and information 24 hours a day during the week, and syndicated jazz and blues shows on the weekends. Buckingham is looking to make the station more local.
“My first goal as station manager and program director was just to get the stream on the air,” Buckingham said.
Now, he’s looking for applications from students in broadcasting and journalism to help supplement the national syndications with more local tastes and influences. He said MavRadio was a great outlet for people to try out radio and experiment, but the HD3 stream is part of a professional station, and would require students looking for real world experience.
He also said he was open to students who could show the interest and intent, even if they didn’t have the radio experience.
“I would really like to find a UNO/UNMC student or faculty member that has a background or interest in science or vmedicine that may want to try their hand at reporting on medicine and medical research,” he said.
He said he was willing to take the time to specifically train any student who could cover that because Omaha is such a regional center for health service.
The station came online earlier this month, coinciding with KVNO’s 40th year in radio. Buckingham said having the resources and establishment from these 40 years, as well as such a good reputation, made it easier to start investing in more modern radio formats. He said he didn’t have any way to know how many people tuned in to their HD stations, but that it didn’t hurt to prepare early.
“My primary focus for KVNO right now is to embrace these new advances in communication technology so that we can be in a strong position for the next 40 years of locally-produced classical music and news programming broadcasting excellence,” Buckingham said.
For students looking for careers in media, especially in radio, KVNO is an excellent on-campus, professional employer. Not only in traditional broadcasting technologies and methods, but also in the newer medium of digital radio.