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UNO Student Hannah Olson designs for every woman

Fashion Correspondent

Published: Tuesday, December 3, 2013

Updated: Wednesday, January 22, 2014 11:01

Hannah Olson

Photo by Herb Thompson

Fall 2013 collection about the journey through depression and bullying that many face. This collection represents the light at the end of the tunnel

Hannah Olson, freshman entrepreneur and marketing major, didn’t always know she wanted to be a fashion designer. In fact, when she was growing up, she thought she might become a studio artist, but never designer. Little did she know her love for drawing would lead her to become an 18-year-old designer, who is now preparing for her third Omaha Fashion Week show this spring.

Olson’s label, Hannah Caroline Couture, includes creating custom garments for any size, 0 to 22.

“My business model is to try not to alienate anyone,” Olson said. “I didn’t want to exclusively do size 2, but I didn’t want to only do plus-sizes either because I have supporters of every size.”

Olson is fiercely dedicated to improving the selection of plus-sized apparel in Omaha, as she is the first plus-size designer of OFW. When it all comes down to it, she feels fulfilled when she is helping women feel beautiful in their own skin.

Her upcoming ready-to-wear collection is inspired by her dismay with girls wearing sweats and pajama pants to class all. “My entire goal of this collection was to keep it affordable enough that a college student could buy it, but ultimately it will be a wardrobe that you’re putting the same amount of effort into the morning as wearing sweats,” Olson said. “The idea is that if you had the whole collection in your closet, you could pick either one dress or any given top or skirt – just like you pick any T-shirt or pair of sweats – and go out in it, still feeling the same comfort.”

Olson is partial to designs that are timeless with her favorite color scheme being accented neutral. “If my life could be like a 1920s silent film where it was all black, white and gray that would be perfectly fine with me because I never wear color,” Olson said.

Even though she gravitates more towards solids, she chose to do a pattern for her accent this season. Throughout the collection, everything will either be black, white, and gray or a black fabric with silver sparkles, but the main focus is a knit, maroon and black houndstooth pattern that feels like pajamas.

Since Olson enjoys making her own patterns, she said the different shapes and angles used in pattern making will be another focus of her spring collection.

Olson adds that her work isn’t influenced by any particular designer because she doesn’t have a favorite. Although, she really admires Jason Wu’s design aesthetic since he does a lot with hourglass figures, which she fancies because it’s flattering on every body type.

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