Its beginning to look a lot like Christmas with Miracle of Farnam
Published: Tuesday, December 3, 2013
Updated: Wednesday, January 22, 2014 11:01
On Nov. 23 Midtown Crossing debuted its second annual holiday spectacular Miracle on Farnam. The event, which began with a show of fireworks, consists of over 20 organizations in Omaha showcasing their creativity and holiday spirit by creating dazzling window displays on their storefronts. The most ‘miraculous’ display of the season will be determined by a public vote and will earn a $3,000 donation from the Baer Foundation, a philanthropic organization that strives to support various charities.
This year’s Miracle on Farnam is expected to be even bigger and better than last year’s. “So much creativity and work has gone into these masterpieces. This is a new and wonderful Omaha tradition we are very happy to host at Midtown Crossing,” Molly Skold said, vice president of marketing and communications at Midtown Crossing.
Although Miracle on Farnam is a celebration for the entire community, it could not be done without the organizations. “There are over 20 fabulous cultural and arts organizations who have been working tirelessly on these displays since this spring - and we are so happy to show them off to the Greater Omaha region,” Skold said.
These organizations include new participants like El Museo Latino, Fontenelle Forest, The Knights of Ak-Sar-Ben, Nebraska Shakespeare, Love’s Jazz and Arts Center, and our very own UNO. These organizations will be joining returning groups such as the Joslyn Art Museum, Omaha Children’s Museum, Omaha Community Playhouse, Omaha’s Henrly Doorly Zoo, KETV (the event sponsor) and the Durham Museum, last year’s winner for favorite display. “The actual displays will encompass timeless depictions of past memories, future events and activities and artist creations. It truly is a spectacular display for all ages!” Skold said.
Miracle on Farnam sparked even more holiday spirit during its opening weekend with a Family Fun Day presented by Omaha Children’s Museum. The free event was the perfect beginning to the Christmas season and gave children a chance to participate in a scavenger hunt, story time with the Ice Queen, cookie decorating, hot cocoa drinking, a holiday science show and photos with Santa.
Miracle on Farnam, although still a new tradition, is already gaining a lot of popularity. In fact, the display is comparable to other city holiday displays. “I was struck last week when a woman in West Omaha called me to ask about when the displays would be up,” Skold said. “She told me her book club goes to Chicago every year to take in the sights. She exclaimed this year ‘our group is choosing Midtown Crossing’s Miracle on Farnam!’”
Miracle on Farnam displays can be visited everyday from 8 a.m. to 1 a.m. until New Year’s Day. Viewing is free in addition to three free hours of garage parking. Miracle on Farnam is a great way to bring in the holiday season. As Skold said, “There is charm to each window and people of all ages will agree that this is the best holiday tradition around.”