Behind the Lens
of Omaha Fashion Week
Published: Thursday, August 29, 2013
Updated: Thursday, August 29, 2013 17:08
Kathy Rae Byers of Kathy Rae Photography doesn't have the opportunity to shoot much editorial or fashion-themed work throughout the year when Omaha Fashion Week's spring and fall shows aren't in action.
Therefore, when Omaha Fashion Week’s August shows approached, Byers said her excitement started to build.
Omaha Fashion Week is now the nation’s fifth largest fashion week and the Midwest’s premier fashion event. Last spring for the March shows, Omaha Fashion Week producers brought on three in-house photographers to capture the models, as well as the event’s action.
Byers, one of the in-house photographers, was seen at this week’s shows, darting from place to place under the large event tents in Omaha’s Capitol District, located on Capitol Avenue, between 10th and 12th streets.
While most audience members were focused on the runway models, Byers looked for the best way to catch the models and atmosphere. To snap some runway shots she laid on the ground with the lens of her camera positioned at the preferred angle. Other times, she was backstage getting shots of models before they walked the catwalk.
“Some of my favorite shots are standing back getting a wide shot that incorporates not only the model coming down the runway, but just the excitement, the atmosphere,” Byers said. “Getting the people in the audience, getting the lights — those are some of my favorite shots.”
When asked how she is able to capture the event activity, as well as models in a fast-paced fashion minute, Byers said, “I almost shoot like a videographer.”
She continued to explain that people’s expressions always change and her goal was to catch those as they evolve. Instead of having people pose for a picture or lose a dress’s fabric moving with the model, Byers constantly filled her camera with shot after shot to capture the best image possible.
“She has an amazing talent and vision,” Omaha Fashion Week Production Assistant Ali Babe said when asked about Byers talent. “She has a way of capturing all the special moments that happen. Her pictures tell stories!”
After the Thursday night eveningwear shows, Byers, when asked how she felt about the event said, “It’s awesome; I love it. It’s been so much fun to be a part of it!”
In Omaha Fashion Week’s Saturday finale show, Byers modeled for designer Hollie Hanash of Ruffled Runway, a children’s clothing line that showcased adult ready-to-wear designs for the first time. Byers was nervous to model for the designer, but attendees would have never known due to her poised disposition and relaxed walk.
After modeling and changing out of the latest Ruffled Runway attire, Byers stepped right back into her role as an in-house photographer.
Byers’ work can be found on both Omaha Fashion Week and Kathy Rae Photography Facebook pages.